It is entirely up to the user how they name their profiles but one should be aware that the selection lists can contain many profiles so finding the desired item becomes easier with a consistent and clear naming convention.
Another thing to bear in mind is that some of the selection lists are not particularly wide so very long profile names can be difficult to tell apart.
e.g. “OCC 8-6 Office occupancy”, “HTG 7-7 Office heating control”.